Monday, June 9, 2014

Coach after Coach after Coach... Are you chasing the shiny penny and Only Creating Confusion?

Coach after Coach after Coach... Are you chasing the shiny penny and Only Creating Confusion?



Working with clients on a daily basis, it's clear that there is a sea of confusion out there. A coaching epidemic where people have gotten so much divergent information that they are not sure what to do or what direction to move. It is paralyzing them, making them feel unsure and unequipped!

This is ONE of the key reasons people sign up for my 360 Degree V.I.P. Day. After doing a forensic analysis on the BIG picture, I help clients clear the clutter and chaos so that they can stand still and get a solid base to move forward. Clients can pick and choose what information they have gotten from coaching programs and incorporate that into an over all system. One size does not fit all. Take what you need and leave the rest behind. Stop beating yourself up for paying for coaching that didn't serve you. Let it go and let's fix it... so that you can move forward with power and clarity. Maybe you just need to be matched with the "right fit" coach...

Once you have a solid base and know where you are headed... I can refer you to vetted professionals... In the proper order... when you need them... so that you don't have to keep re-doing things over and over...

There are so any programs and people pitching their message, how do you know who to turn to, who is a good fit for you and who you can trust? One shiny penny and then another... BIG marketing campaigns... One message louder than the next... Who has the content and value to back up their packaging?

Here is one of the problems that I see...

Coaches are popping up everywhere... People are borrowing and stealing verbiage and messages. What happens when an amazing coach comes up with an incredible original idea, is super talented, can truly be of service to their clients and community... but they just aren't that spectacular at marketing or maybe they are just okay and haven't developed a marketing machine...

Someone else comes along, listens to that coaches original idea and message... and adapts the concepts and verbiage as their own. They are a marketing guru. Clients are lined up around the corner. They are charging top dollar and selling themselves as the best innovator, coach and problem solver. They are the shiny penny... Loud & Proud. Claiming all credit for creating the unique program. I often see these people selling, recruiting and promoting from a fear based model. That is unfair psychological warfare.... It's creating confusion, guilt and chaos in people's lives and businesses. However, the major Problem is... It's only the shell of the program that is the same... the words, the verbiage, the general concept...



How I explain it:

Think about the Olympic Runner's Coach. 
She has been at her post for years and developed a 

Unique 12 Step Program to Create 
A Winning Olympic Team and Produce Gold Medal Winners.

It's a detailed plan, well thought out, researched, tested, re-worked, successful and publicly implemented.




It involves:

  1. Team clothing - uniforms, specific shoes, style and shape for speed and performance
  2. Team colors - to create a sense of power, success and unity
  3. Dietary restrictions - a detailed account of what to eat and when for the best performance
  4. When to wake up
  5. When to sleep and how much sleep to get
  6. Performance Psychology
  7. Team building Psychology
  8. Workout Schedule - Work Smarter... not harder for best results - detailed outline for maximum results.
  9. Power Scheduling
  10. Community building
  11. Public Relations 
  12. Marketing to create cheerleader in the community

She has created  a winning system. Other teams and coaches have come along and watched her progress. What happens when one program succeeds? Others try to replicate it... and cash in on it's success.

An independent coach "borrows" the Olympic Coach's information, creates a program and recruits runners/athletes to take part in their independent coaching program.  The independent coach has the same shiny warm up suits, the sleek running shoes, a flashy team color, logo, and may have diet plan
and workout schedule. The website looks similar. It all looks fancy and professional from the outside. It appears to be an Olympic Gold Medal Athlete producing machine. The independent coach is successful at self promotion. He markets and recruits clients.


The problem is that the independent coach... has tried to bench mark from the Olympic Coach. They have captured verbiage, shiny objects, and the outer shell... BUT... the new coach does not have the content, experience or unique system to create an Olympic Gold Medal Athlete. They don't have the goods. They don't have the steps on how to get from point A to point B. They do not have what it takes, because they did not create the program. They copied the shell and marketed it as their own original system.... They adapted step 1 and step 12... but were not able to reproduce the details involved in steps 2-11. Their clients go through the steps over and over and over, are bewildered as to why the are not reaching GOLD. The athlete was not given the proper tools and techniques to become a Gold Medal Winner.... because they did not learn from the original system. They got side tracked with the shiny penny and bought into a lesser product that was marketed well.

There are Talented, Original, Amazing Coaches. 
I BELIEVE in Coaching. 
BELIEVE in Business Consultants. 

Get referrals from people you trust and then... interview. I am extremely careful with who I refer. Not everyone is a good fit and I am a super connector. I know who needs to work with who. I have vetted professional that I know and refer. It's one of my gifts and something that I do for clients. Make sure that the person that is referring you has your best interest at heart and that you feel good about the connection. Don't just follow the shiny penny... It's hard to watch clients struggle with this. Both they and their businesses are in pain. One shiny penny after the other....

I Honor & Appreciate You! 
Don't just follow the shiny penny...


With Gratitude,
Kimberly Reyes
Pathfinder, Lifestyle Curator, Super Connector, Master Networker, Author & Speaker

Kimberly Reyes Lifestyle by Design

HELPING YOU DESIGN A LIFE CONNECTED TO YOUR TRUE NORTH



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